Description:
Pearson, 2008. – 552 p. – 3rd ed – ISBN: 0132086085, 9780132086080 As Sunil Chopra and Peter Meindl explain in their Preface, the purpose of their book is to help those who read it to "develop an understanding of the following key areas and their interrelationships: the strategic role of a supply chain, the key strategic drivers of supply chain performance, and [the] analytical methodologies for supply chain analysis." I think their material will be of greatest interest and value to executives who are now centrally involved in management of larger organizations' supply chains. However, I think their book will also be of substantial benefit to others who are directly or indirectly involved as strategic allies in those supply chains, those who can also help to ensure effective management of them. Chopra and Meindl carefully organize their material as follows:
Building a Strategic Framework to Analyze Supply Chains
Designing the Supply Chain Network
Planning Demand and Supply in a Supply Chain
Planning and Managing Inventories in a Supply Chain
Designing and Planning Transportation Networks
Managing Cross-Functional Drivers in a Supply Chain I was especially interested in the final part because one of the greatest challenges when establishing and then sustaining an effective supply chain is to take into full account the need to get all participants in proper alignment, especially when cross-functional resources to achieve to achieve mutually-beneficial results. In Part VI, Chopra and Meindl respond to questions such as these:
What is the role of sourcing?
How to achieve design collaboration?
What are the most important "drivers" of pricing and revenue management?
What is IT's role?
What does effective risk management require?
What are the major barriers to effective coordination?
How to build strategic partnerships and trust between and among stakeholders? Many readers (I among them) will also appreciate the provision of a "Summary of Learning Objectives" and "Discussion Questions" at the conclusion of each of the 17 chapters. Credit Chopra and Meindl with fully achieving their objectives when they set out to write this book: To help their readers to understand the strategic role of a supply chain, the key strategic drivers of supply chain performance, and the analytic methodologies for supply chain analysis. Pricing and Revenue Management in a Supply Chain This book is excellent for students at undergraduate level studying Supply Chain Management. It clearly defines all terms and is useful when looking for examples of how a supply chain is organised within an organisation