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Author(s): Khera, Shiv
From the author of the bestselling You Can Win, comes another fantastic book that is just what YOU were looking for. It's like the Bible for a sales professional and is sure to be one of your most treasured books. If you want to: Gain success and avoid pitfalls Meet and exceed your goals Establish credibility and grow Gain a competitive edge THIS BOOK IS FOR YOU! Who is not selling? A candidate at a job interview, apolitician making speeches to get votes, a boy and girl dating with the intention of getting married . . . all are selling themselves in some or the other way. You Can Sell challenges the age old cliché which delineates sales to be the sole domain of a sales man. You Can Sell addresses time-tested principles which make a successful sales professional. The word used is 'principles' and not 'tactics'. Tactics are manipulative whereas principles are based on the foundation of values. Many times you hear people saying that to succeed you need to learn the 'tricks of the trade'. Well, this book is different! Good professionals learn the trade, and that's exactly what You Can Sell teaches.